Evan Williams ups sponsorship deal with BASS
BASS and Evan Williams Bourbon, the country’s second-leading selling Kentucky Bourbon Whiskey, announced today that Evan Williams has increased its investment with BASS as an official sponsor of the organization and its prestigious tournament structures. The company first joined BASS as a sponsor in 2003.
The multi-year agreement includes sponsorship of the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens and BASS Federation Nation. Evan Williams will be title sponsor of two Elite Series’ events in 2009, including the Evan Williams Dixie Duel in Decatur, Ala., set for April 2-5.
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